Uzi Shmilovici’s Blog

Wells Fargo is thinking about the users

June 15, 2008 · Leave a Comment

ATM Screen

ATMs have been here for a long time now. So it’s nice to see how Wells Fargo has made an effort to innovate and change the traditional interaction of those machines. They have hired a great design agency, Pentagram, and the results are sweet – a great and clear user experience. The banking and financial industry is a complicated market and we usually see how users fail to understand how things work.

By crafting this new experience with the ATMs, at least one bank/user interaction is solved.

You can read the full story of this redesign as written by Holger Struppek.

Categories: User Experience
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