It’s time for innovation and focus!

Well… it’s always time for innovation and focus.

But, it seems that we will be facing some hard times in business in the coming year or two. It is in these times, when resources are scarce and options are limited, that innovation and focus are crucial for business success. Businesses and organizations must get out of their comfort zones. The old and pricey way of doing things will not work when budgets will be cut, and a blurry execution will not take advantage of the budgets left.

Consumers will get picky as to where they should spend their dollars, and businesses which will find innovative ways and will focus on effective execution to make their product cheaper or more valuable, will win the game.

Consider marketing – in the lack of adequate marketing budgets, people will have to find new and cheap ways to market their products and services. Some of the most amazing marketing initiatives were born when marketing budgets were too small to be using the traditional marketing channels. (Yes, yes… the same old half.com story).

Those are the times when the individuals within the organization matter the most. The organizations which have nurtured innovation will be getting now a return on their investment. Those who neglected innovation will pay the price…